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AI Visibility Essentials with Semrush

Learn how AI is transforming SEO, from tracking prompts instead of keywords to optimizing for LLMs like ChatGPT. Discover how to measure AI visibility, boost brand mentions in responses, and adapt your content strategy for the AI-powered search era.

Who is this сourse for?

Ideal for marketers, SEO experts, and content creators ready to adapt their strategies for AI-powered search and boost visibility across emerging AI platforms.

What you’ll learn

This course covers the evolving search landscape, mastering clickless search metrics, developing AI-friendly content strategies, and leveraging Semrush's AI SEO Toolkit.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Rita Cidre

Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.

Course Structure

Strategy: Course Intro

Get your roadmap for mastering LLM optimization, understand what's ahead in this course, and grab your worksheet to track progress. Remember: we're in the early days of a search marketing transformation—stay ahead of the curve with Semrush's cutting-edge resources.

1 video

3 minutes

Strategy: Things Are Moving Fast

A quick word from Rita on the rapidly changing and evolving practice of AI SEO.

1 video

1 minute

Strategy: Times Are A-changing (Traditional SEO vs. AI SEO)

Uncover the critical differences between keywords vs. prompts, rankings vs. share of voice, optimizing your site vs. the entire web. Master new terminology and strategies as search evolves from retrieval to AI-powered discovery and query fan-out.

1 video

7 minutes

Walkthrough: AI Visibility Toolkit

Get hands-on with Semrush's AI visibility toolkit! Tour the essential features that will become your go-to tools for tracking prompts, measuring AI presence, and staying competitive in the LLM landscape. See exactly how to leverage each feature for maximum impact.

1 video

3 minutes

Expert: How Has AI Impacted Marketing?

Hear directly from search marketing expert Leigh McKenzie on how AI has transformed the day-to-day reality of search marketers. Get insider perspectives on adapting strategies, evolving skillsets, and thriving in this new era of AI-powered search.

1 video

3 minutes

Strategy: Visibility is the New Click

Learn why visibility metrics matter more than traffic in AI SEO, how to track prompts instead of keywords, and navigate the clickless search revolution. Master the KPIs that actually matter when users get answers without visiting sites.

1 video

4 minutes

Walkthrough: Measuring Your AI Visibility vs. Competitors

Step-by-step guide to measuring your visibility against competitors, understanding key metrics, and leveraging Semrush reports. See exactly where you stand in the AI search landscape and identify opportunities to outshine rivals.

1 video

5 minutes

Walkthrough: Understanding Share of Voice and Brand Perception

Master share of voice metrics to understand your true market presence and track brand sentiment in AI responses. Learn to measure not just if you appear, but how positively and prominently your brand shows up in LLM answers.

1 video

5 minutes

Expert: Tracking AI SEO Performance

Hear how expert Leigh McKenzie measures success for AI visibility in this new, ever-changing field.

1 video

5 minutes

Strategy: Influence What AI Says About You

Master the 5 prompt types that map to your customer journey, with a deep dive into comparison prompts. Learn why showing up in AI answers isn't about your website anymore—it's about getting featured in the sources LLMs trust most.

1 video

3 minutes

Walkthrough: Conducting Prompt Research with Semrush

A hands-on tutorial for identifying prompts that matter, analyzing competitor prompt strategies, and building a robust tracking system for topics that drive AI visibility and brand awareness.

1 video

6 minutes

Walkthrough: Identifying Opportunities for Third-Party Brand Mentions

Turn third-party sites into brand amplifiers! Discover where LLMs pull information about your brand, identify untapped citation sources, and learn strategic approaches to earning mentions on the platforms AI systems trust most.

1 video

5 minutes

Expert: Optimizing Content for AI

Leigh McKenzie reveals strategies for building presence across the web, ensuring your brand appears wherever LLMs look for answers.

1 video

5 minutes

Strategy: Make Your Content Easy for AI to Understand

Transform your content into LLM gold. Learn AI-preferred formats like tables, Q&As, and step-by-step guides. Master content chunking, header hierarchy, and the pillar/cluster model to maximize your chances of becoming a trusted AI source.

1 video

5 minutes

Expert: Examples of LLM Optimized Content

Leigh McKenzie showcases real examples of content that consistently appears in LLM responses, breaking down the specific elements that AI systems like.

1 video

8 minutes

Strategy: Technical SEO for AI Systems

Understand how LLMs crawl, index, and retrieve information differently than Google. Master technical optimizations including robots.txt configuration, structured data markup, and website architecture that speaks AI's language.

1 video

6 minutes

Walkthrough: Identifying LLM Optimization Opportunities with Site Audit

Use Semrush's Site Audit to uncover LLM optimization opportunities, fix crawling issues, and ensure your site is technically primed for maximum AI visibility. (Fast-follow feature demonstration)

1 video

5 minutes

Expert: Technical AI SEO

Leigh McKenzie talks through technical SEO tactics that you should (and should not) focus on when it comes to optimizing your site for LLM visibility, including his opinion of the number one issue that could be holding your site back.

1 video

4 minutes

Strategy: Congratulations!

You've completed your AI SEO journey! You now know how to optimize for LLMs like ChatGPT, track AI visibility, create citation-worthy content, and adapt your strategy for the evolving AI search landscape. Take your final assessment to earn your certificate and showcase your expertise as an AI search optimization pioneer!

1 video

2 minutes

Would You Recommend this Course?

One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!

1 video

1 minute

Enroll for free

Start optimizing for AI SEO journey today with this course, packed with strategies to boost your visibility in ChatGPT and beyond.