The Semrush AI SEO Toolkit shows you how brands appear in AI-generated answers, helping you measure a new layer of visibility beyond traditional search. This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
How Can the AI SEO Toolkit Help Me?
The AI SEO Toolkit helps you understand and adapt your strategy for the new landscape of AI-driven search. Use it to:
- Benchmark your brand's overall visibility in AI-generated answers.
- Analyze your brand perception and sentiment compared to competitors.
- Discover relevant prompts and topics to target for new visibility.
- Track your daily visibility for prompts that matter most to your business.
- Audit your site for technical issues that could block AI crawlers.
- Identify competitive gaps and opportunities in the AI search landscape.
- Turn complex AI data into presentation-ready reports.
Who Should Use the AI SEO Toolkit?
The AI SEO Toolkit is built with SMBs, agencies, and mid-market companies in mind. It’s designed for teams and professionals who need practical, scalable insights to strengthen their presence in AI-driven search. It’s especially valuable for:
- Marketing and SEO teams looking to benchmark clients against competitors, spot visibility gaps, and refine content strategies for AI visibility
- SEOs and full-stack marketers who need to monitor AI search trends, resolve visibility blockers, and adapt strategies for sustained performance in AI-generated results
- Business and product managers who want to keep a pulse on brand perception and uncover new opportunities in the evolving AI search landscape
What Does the AI SEO Toolkit Include?
The toolkit gives you access to specialized reports for analysis, brand management, and monitoring.
- Visibility Overview: Get a benchmark of any brand's overall presence in AI search with the AI Visibility Score. See where your brand appears in AI-generated answers, spot competitor activity, and identify opportunities for growth.
- Competitor Research: See how AI platforms position your competitors compared to your brand. Use this report to uncover visibility gaps and identify the prompts and topics where others are getting cited but you aren't.
- Prompt Research: Discover and prioritize AI search topics to target. Think of it as keyword research for AI—you can see topic-level volume, difficulty, and user intent to find new opportunities.
- Brand Performance: Understand how AI platforms perceive your brand against competitors. This suite of reports analyzes your Share of Voice, brand sentiment, and the key narratives driving your reputation to provide AI-generated strategic recommendations.
- Prompt Tracking: Monitor your visibility for specific, high-value prompts on platforms like Google AI Mode and ChatGPT. You can track your presence day-by-day to measure the results of your optimizations and act quickly on any sudden drops.
- AI Search Site Audit: Check your website for technical issues that might prevent AI bots from crawling your content. The Al Search Health widget in Site Audit flags potential blockers so you can ensure your site is fully accessible.
Pricing
- Price: $99 per month.
- Trial: does not include a free trial.
- Includes:
- 1 project
- 1 domain for Brand Performance analysis
- 25 prompts for Prompt Tracking
- AI Search Checks in Site Audit for up to 100 pages
How to Get More Limits for the AI SEO Toolkit
There are two ways to increase the limits of your AI SEO Toolkit.
With an SEO Pro, Guru, or Business Subscription
When you add an SEO Toolkit subscription (Pro, Guru, or Business) alongside your AI SEO Toolkit, the limits for prompt tracking increase automatically.
- AI SEO + SEO Pro: 5 projects, 50 prompts for Prompt Tracking
- AI SEO + SEO Guru: 15 projects, 100 prompts for Prompt Tracking
- AI SEO + SEO Business: 40 projects, 200 prompts for Prompt Tracking
By Purchasing Add-Ons
You can also purchase additional limits for specific features as needed:
- Additional Domain for Brand Performance: You can purchase the ability to track additional domains for $99 per domain per month.
- Additional Prompts: You can add 50 more prompts to your Prompt Tracking limit for $60 per month.
Frequently Asked Questions
The AI Visibility Score reflects how often your brand is mentioned in AI-generated answers compared to the median number of mentions for your top industry competitors. We automatically identify these competitors to benchmark your visibility within your space.
- Visibility Overview, Competitor Research, and Prompt Research: Coverage includes the United States, United Kingdom, and India, with plans to expand to more countries soon.
- Brand Performance reports: These reports are tied to the specific location and language you select during setup. As of now, there are more than 68,000 options worldwide—ranging from countries, states, regions, and cities, to global coverage. The report is centered around one domain, and you can add additional domains or locations for $99 each.
- Prompt Tracking: Currently available for prompts in the United States.
- Visibility Overview, Competitor Research, Prompt Research: updated monthly.
- Brand Performance reports: updated weekly.
- Prompt tracking: updated daily.
- AI Search Site Audit: updated on demand (as often as you run the audit)
The Brand Performance reports gather a vast collection of common queries and run them through LLMs like ChatGPT and Google's AI Mode. The toolkit then analyzes the AI responses to see how your brand is mentioned, assesses the tone and attributes used, and generates actionable recommendations to refine your brand's positioning