Semrush + Datos: A Bigger, Smarter Data Engine for Enterprise Marketers

October 17, 2025

Integration strengthens Semrush’s enterprise offering with richer market intelligence

Semrush is turning up its enterprise game with the integration of Datos, a leading provider of enterprise-level clickstream data. Following Datos’s majority stake acquisition by Semrush, this move supercharges Semrush’s ability to deliver advanced data solutions and open up new opportunities for global enterprise clients.

Scaling enterprise data with Semrush + Datos

Semrush has always been the go-to visibility platform for ambitious marketers. Now, with Datos’ clickstream expertise in the mix, Semrush is building an even stronger data foundation for competitive insights, traffic analysis, predictive modeling, and AI-powered decision-making – giving enterprise teams a more comprehensive and actionable view of their digital landscape.

Datos’ deep expertise in alternative data is now fully part of Semrush’s ecosystem. Following the majority stake acquisition, the focus shifts to greater scale and deeper specialization. Clients now have access to the combined capabilities of both organizations, delivering broader value and stronger results in unison.

“Strong data capabilities are essential to any customer wanting to succeed in today’s complex and dynamic market. By bringing together Semrush’s scale with Datos’ deep data expertise, we’re able to build expanded solutions and further accelerate innovation in enterprise data strategies. This new focus will accelerate our ability to deliver greater value across the Semrush ecosystem.”

Eugene Levin, President at Semrush.

Leadership to drive the next chapter

To make it happen, leadership is stepping up:

Eli Goodman, Datos Co-Founder, is now SVP of Product Solutions at Semrush and simultaneously will hold the position of President at Datos, guiding big data strategy and cross-company initiatives.
Serge Iakovlev, Founder and COO, has been promoted to CEO of Datos, keeping the company focused on building high-value alternative data assets.

“Semrush’s majority stake in Datos was driven by the opportunity to integrate best-in-class enterprise data expertise into its growing ecosystem. “I’m excited to continue shaping this vision, ensuring that our clients benefit from the most advanced and sophisticated data solutions available today.”

Eli Goodman, SVP of Product Solutions at Semrush

Building advanced data solutions for tomorrow

Semrush and Datos are coming together to build more than an integration – they’re creating a launchpad for the next generation of data-driven marketing. Datos will continue innovating in alternative data, while Semrush scales those capabilities into the platform. For enterprise customers, that means smarter tools to understand markets, optimize strategies, and win in an AI-driven world.

Together, Semrush and Datos are creating one of the most advanced data ecosystems on the market – empowering businesses to compete smarter, scale faster, and thrive in the digital future.

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