Semrush Enterprise AI Optimization Launches AI vs SEO Comparison to Show Performance Across Search Engines and AI

Semrush launches AI vs SEO Comparison (Beta), one of the first solutions on the market that directly compares a domain's performance in large language models against its traditional search engine rankings. 

This unified report addresses a critical gap in search marketing: understanding how brands perform across both the established world of SEO and the emerging opportunity of AI search.

Strong performance in Google search doesn't guarantee visibility in ChatGPT, AI Mode, or Perplexity responses. Conversely, brands devoting all their attention to AI search may be missing current opportunities in search engines, where 88% of search traffic is. 

While Google and AI search require their own strategies for visibility and like-for-like performance comparisons are difficult to make, until now, marketers lacked the tools to track both search formats holistically. 

But now teams can identify where gaps exist and determine which optimization investments would drive the greatest impact.

AI vs SEO Comparison synthesizes performance data from search engines and major AI models into a single, actionable view. The dashboard delivers:

This unified intelligence helps brands and marketing teams to confidently answer: Where are we winning? Where are we losing? And where should we focus our optimization efforts?

The AI vs SEO Comparison is available in workspaces with both an AIO project and an SEO project for the same domain and country, alongside active subscriptions for both products. 

This seamless integration ensures marketers are equipped to act on insights across both channels, turning visibility intelligence into measurable performance improvements:

Search is no longer a single channel but a multi-dimensional ecosystem requiring sophisticated, unified intelligence. As the first solution to directly benchmark AI performance against search rankings, the AI vs SEO Comparison answers this shift and ensures marketers can understand and optimize online visibility in a comprehensive way. 

Semrush continues its leadership in helping brands navigate the convergence of traditional search and AI discovery, ensuring marketers have the intelligence and tools needed to win across every channel where their customers search.