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    MainTop Websitesnetflix.com

    Last updated: November 12, 2025

    netflix.com

    October 2025 Traffic Stats

    EntertainmentOnline Services
    Global Rank:
    Worldwide
    28
    Country Rank:
    United States
    36
    Category Rank:
    Entertainment
    3
    Visits

    1.27B

    Authority Score

    100

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    netflix.com Web Traffic Statistics

    Get a snapshot of netflix.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
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    netflix.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October netflix.com received 1.27B visits with the average session duration 14:22. Compared to September traffic to netflix.com has increased by 5.39%.
    Visits

    1.27B

    +5%
    Pages / Visit

    4.14

    Avg. Visit Duration

    14:22

    Bounce Rate

    49.99%

    Total Visits last 3 months
    Oct1.27B
    Sep1.21B
    Aug1.3B
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    netflix.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and United Kingdom.
    Country
    All devices
    Desktop
    Mobile
    United States21.6%275.07M72.15%27.85%
    India5.63%71.71M64.26%35.74%
    United Kingdom5.25%66.85M82.33%17.67%
    Brazil4.78%60.92M76.42%23.58%
    Germany4.65%59.25M83.22%16.78%
    See all countries →10x daily insights. Free!

    netflix.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On netflix.com, visitors mainly come from Direct (87.04% of traffic), followed by google.com (7.12%). In most cases, after visiting netflix.com, users go to youtube.com and google.com.

    Show traffic details →

    netflix.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how netflix.com appears across today’s top AI platforms:
    • 673K visits from ChatGPT
    • 78K from Perplexity
    • 77K from Gemini
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    673K
    Perplexity
    78K
    Gemini
    77K
    Claude
    16K

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.933%
    • ChatGPT
      0.054%
    • Perplexity
      0.006%
    • Gemini
      0.006%
    • Claude
      0.001%

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