Last updated: November 12, 2025

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    walmart.com Web Traffic Statistics

    Get a snapshot of walmart.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    walmart.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October walmart.com received 531.17M visits with the average session duration 10:24. Compared to September traffic to walmart.com has increased by 4.49%.
    Total Visits last 3 months
    Oct531.17M
    Sep508.34M
    Aug531.78M
    Get marketing insights →10x daily insights. Free!

    walmart.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Walmart.com's core audience is located in United States followed by Canada, and Mexico.
    Country
    All devices
    Desktop
    Mobile
    United States94.26%500.66M29.76%70.24%
    Canada1.07%5.69M37.05%62.95%
    Mexico0.87%4.63M19.37%80.63%
    India0.54%2.84M29.49%70.51%
    Brazil0.24%1.3M21.41%78.59%
    See all countries →10x daily insights. Free!

    walmart.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On walmart.com, visitors mainly come from Direct (50.88% of traffic), followed by google.com (17.4%). In most cases, after visiting walmart.com, users go to wal-mart.com and google.com.

    walmart.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how walmart.com appears across today’s top AI platforms:
    • 705K visits from ChatGPT
    • 70K from Perplexity
    • 58K from mikmak.ai
    • …and more!
    Check your AI Visibility →Interested in Enterprise solution, book a demo!

    walmart.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Walmart.com's audience also visits amazon.com, followed by target.com, and ebay.com.
    #1
    Visits:

    2.77B

    #2
    Visits:

    194.49M

    #3
    Visits:

    543.42M

    walmart.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Walmart.com’s traffic has dropped by -6.67% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -40.24% down to current paid search traffic.

    walmart.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    walmart.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to walmart.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    walmart
    N
    137,200,0000.1922.54%
    walmart pharmacy
    N
    11,000,0000.180.6%
    walmart careers
    C
    N
    1823,0000.170.49%
    walmart.com
    N
    1823,0000.190.49%
    wallmart
    N
    1301,0000.190.18%