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    MainTop Websiteswayfair.com

    Last updated: November 12, 2025

    wayfair.com

    October 2025 Traffic Stats

    Retail
    Global Rank:
    Worldwide
    451
    Country Rank:
    United States
    102
    Visits

    88.27M

    Authority Score

    77

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    wayfair.com Web Traffic Statistics

    Get a snapshot of wayfair.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
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    wayfair.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October wayfair.com received 88.27M visits with the average session duration 10:51. Compared to September traffic to wayfair.com has increased by 16.76%.
    Visits

    88.27M

    +17%
    Pages / Visit

    4.86

    Avg. Visit Duration

    10:51

    Bounce Rate

    48.68%

    Total Visits last 3 months
    Oct88.27M
    Sep75.6M
    Aug79.47M
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    wayfair.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Wayfair.com's core audience is located in United States followed by Canada, and United Kingdom.
    Country
    All devices
    Desktop
    Mobile
    United States96.6%85.27M28.06%71.94%
    Canada0.71%625.59K37.22%62.78%
    United Kingdom0.3%263K70.92%29.08%
    India0.28%251.3K44.87%55.13%
    Germany0.18%157.27K35.11%64.89%
    See all countries →10x daily insights. Free!

    wayfair.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On wayfair.com, visitors mainly come from Direct (49.2% of traffic), followed by google.com (20.26%). In most cases, after visiting wayfair.com, users go to wfcdn.com and google.com.

    Show traffic details →

    wayfair.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how wayfair.com appears across today’s top AI platforms:
    • 92K visits from ChatGPT
    • 6K from Gemini
    • 5K from copilot.microsoft.com
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    92K
    Gemini
    6K
    copilot.microsoft.com
    5K

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.883%
    • ChatGPT
      0.105%
    • Gemini
      0.007%
    • copilot.microsoft.com
      0.005%

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    wayfair.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Wayfair.com's audience also visits ikea.com, followed by homedepot.com, and bedbathandbeyond.com.
    #1
    ikea.com
    Visits:

    242.77M

    #2
    homedepot.com
    Visits:

    179.56M

    #3
    wayfair.com favicon
    bedbathandbeyond.com
    Visits:

    14.53M

    See more competitors →

    wayfair.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Wayfair.com’s traffic has increased by 2.09% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -60.14% down to current paid search traffic.
    Organic Search Traffic

    9.98M

    +2%
    Paid Search Traffic

    236.73K

    -60%
    Branded Traffic Share

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    Access 10 years of data →

    wayfair.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    wayfair.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to wayfair.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    Key