General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing6 min read
How to Create a Brand Persona: Examples & Free Template
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
General Marketing5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating Value
Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
General Marketing8 min read
Digital Market Trends for the Fastest-Growing Industries within the SMB Segment
Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
General Marketing7 min read
What Is Competitive Benchmarking? A Beginner's Guide
Learn what competitive benchmarking is and why it‘s important to keep track of your competition.
General Marketing9 min read
Researching New Markets: A 3-Step Guide
A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.
General Marketing15 min read
How to Drive More Traffic to Your Website: 14 Tactics to Win the Traffic Race
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win the traffic race.