General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing14 min read
Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat
Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective. The digital psychology approach is focused on understanding and explaining online user’s activity.
General Marketing8 min read
How To Create an Ebook Landing Page That Generates Leads
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.
General Marketing6 min read
A Quick Guide To Building an Effective In-House SEO Team
Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!
General Marketing13 min read
Free Chrome Extensions Marketers Should Use #Semrushchat
Many people use Google Chrome because they like it and find it easy to use. But the browser becomes even more powerful when you add specific extensions to it. For now, there are many different extensions that enhance the functionality of the Chrome browser and can, as a result, make marketers’ lives better.
General Marketing6 min read
10 Best Practices for Reaching Out for Business Reviews
Here you will find the 10 best practices for generating reviews from past clients that you’re working with as an agency.
General Marketing7 min read
Top 6 Marketing Analytics Dashboard Tools
If you’re spending money on digital marketing, analytics are a main focus and a top priority. It’s easy to get lost in the mix, so digital marketing analytics dashboards are awesome time savers and avenues to better insights and results. If you’re ready to streamline your digital marketing analytics process, check out these top six digital marketing analytics platforms for you and your business.